twelve14 Studios [blog]

Noah Angelici Memorial Golf Event

2009-06-07T18:40:00.000-07:00

On Monday, June 15th, 2009, we will be attending the 2nd Annual Noah Angelici Memorial Golf Event held at the Southpointe Golf Club. We would like to extend our gratitude to our good friends at The Noah Angelici Hope Foundation for inviting us to participate in such an exciting event, which benefits a truly great cause.

The headlining sponsor for the event is Nello Construction with the help of corporate sponsorships from Prudential, PNC Investments and Highmark, among many others. The golf outing will raise money and awareness for Twin-to-Twin Transfusion Syndrome (TTTS), with this year’s proceeds going to the Charity of Hope benefiting The Fetal Hope Foundation and the Children’s Home and Lemieux Family Center.

http://noahangelicihopefoundation.org/events.php

Web Usability Metrics - How your business can benefit

2009-01-21T16:55:00.000-08:00

How effective is your current Web site? Is your target market completely satisfied with the information they are receiving from your Web site? Not sure? Maybe it’s time you step into the age of Web usability.

Web usability isn’t a new thing. In fact, it has been around almost as long as Web sites have. However, the importance of Web usability first became apparent to the masses during the Browser Wars of the late 90s, mainly between Netscape Navigator and Microsoft Internet Explorer. These were the times of unstable browsers, shaky Web-standards, frequent crashes and countless security holes. This was also the time of the great Dotcom boom where everyone wanted a Web presence with flashy bells and whistles. High-tech ‘solutions’ nobody really needed were what users supposedly wanted.For obvious reasons, customer satisfaction was at an all-time low. Enter Web usability.

The fact is that web developers and graphic designers alike do not necessarily speak the same language as the rest of the populous. We speak in code and pixels. Take this into consideration. A client comes to me looking for my company to create a Web site for a health insurance company. His demographic is men/women 45-65 years of age with low to moderate Internet exposure. Now can I properly develop a Web site that will be used by that demographic without properly testing the site with members of said demographic? It simply isn’t possible. This can be said about any business. Without proper testing by a professional Usability Specialist, you can never be sure your Web site is effectively reaching your intended market.

For more information go to: http://www.twelve14studios.com/usability.html

What are you thinking?

2009-01-19T06:33:00.000-08:00

We have recently changed the look and feel of the web site and are interested to see what you think. Feel free to comment on the good, bad or even ugly. Your constructive feedback and/or ideas will be very appreciated. Our main objective is to satisfy the needs of our customer and to let people know about the exciting projects we are working on at the studio. Thanks for your help.

http://www.twelve14studios.com/

twelve14 Studios