Stephen Keefe for Mayor

“The Village of Fredonia needs strong leadership to take us in a positive direction. To be mayor, one should be a good manager. As mayor, I will work closely with the trustees and department heads to ensure that we are fiscally responsible, that essential services are maintained and delivered in the most cost effective and timely manner, and that the appearance of the village promotes pride. Although the position of mayor is part-time, I will make a full-time commitment to the well- being of the village. My administration will be transparent and I will be accessible to the community.” – Mayor Stephen Keefe

Our thoughts

Mr. Keefe was a new face challenging an incumbent. We needed to inform voters why he was the best candidate for the job. We developed a social media marketing plan to take advantage of the strong college aged voting base located in the town of Fredonia. Our designs coupled with Keefe’s fresh ideas resulted in a subsequent win. The new Mayor maintains his Facebook page and website as a way to reach out the Fredonia community. Using social media, the Mayor is able respond to issues directly affecting his citizens.

Thoughts behind the Brand Identity:

• - We wanted to convey a fresh, positive and clear view for the future.
• - With the website we wanted to establish credibility, responsibility and accountability.
• - Using social media, the Mayor was able to get live feedback and respond to issues directly affecting his citizens.
• - A web presence was a must in ordered to stay competitive. The goal was to attract new clients as well informing others of their long-term success.

Launch website